Chill Zone
A brand about making wellness fun for young adults in college.
Brand Overview
"We make mental health fun."
Chill Zone is a brand focused on exuding fun, relaxing and friendly vibes. As the brand's unique selling point, the brand aims to provide a fun and relaxing space for young adults to learn about mental health and well being while escaping the stresses of life.
Brand Mission
Chill Zone's mission is to make mental health fun. The brand aims to create a space for fun and relaxation while engaging the community to foster mental health awareness.
Brand Vision
Chill Zone imagines a world where learning about mental health can be done in a fun and welcoming space that lets people let their stresses go for a little while.
Target Audience
Although the brand aims to create content that can resonate with anyone interested in learning more about mental health, the brand specifically creates content that focuses on young adults in college. This means that the content highlight common student-specific stressors such as midterms and finals.
Content Strategy Overview
Chill Zone's content strategy focuses on creating content that resonates with young adults in college in both topic and format. This includes content that highlights the brand's welcoming and judgement free environments, and content that focuses on wellbeing especially relevant to the target audience. Examples of messaging that the brand would use in content include:
"Join us to explore engaging activities surrounding wellbeing and a supportive community that empowers awareness and growth in mental health and wellbeing in a fun and relaxed setting."
Furthermore, the brand's content strategy focuses on short-form video and image that can be shared in social media platforms frequented by the target audience such as Instagram, TikTok, Youtube and Threads. For longer form content such as infographics and blog posts, they are published on the brand's website and are accompanied by short-form promotional material for social media to link back to the original content.
Content Pillars
Since the brand's focus is on wellbeing, the content pillars for the brand include the following:
